Hoka is a predominantly running-based shoe brand, its key value being that anyone can be an athlete and should find joy in movement. This campaign's key message is Find Yourself in Movement, Find Yourself in Hoka. While Hoka predominantly caters to runners, they don't exclude other forms of movement, and all movement is encouraged in Hoka. The target audience for this campaign is Gen-Z and younger millennials, an age range who still finds joy in movement and has a natural zest for life.

Programs used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects​​​​​​​